The Wow Factor – Trade Show Unit Design Lessons From Casinos

Nevada casinos are famous throughout the country for getting attention. The Sin city line is designed to light up the night sky, to be a beacon for individuals that are visiting. Every casino is trying to outdo its competitors and lure gamblers through its doors. Often, the same thing goes on at an exhibition. You and your slot pulsa competitors making the effort to draw foot traffic to your displays. To accomplish that, you need to catch and hold visitors’ attention. The best casinos do that very well. Good trade show booths and successful casinos have a lot in common.

Lesson 1: Dramatic Trade Show Booths Get Traffic

Humans naturally notice things that are out of the ordinary, flashing, or moving. Even from the corner of their eye, a passerby will spot something stunning – perhaps the Eiffel Tower in the middle of Nevada, or perhaps a video displaying above the trade show booths – and will stop to explore it further.

Some casinos probably take the idea of drama a bit further than most trade show booths would. Typically, a unit for a trade show would want to use a display of its actual promotions rather than flashing lights to attract visitors. However, if your company has the right atmosphere, playing up the fun aspects Vegas-style might be wise. Why not include fat free popcorn or candy as a giveaway?

Lesson 2: You can Benefit from Unexpected Trade Show Unit Attractions

Sin city wouldn’t be attractive if everything looked the same. Likewise, it’s often easiest to drive more traffic to your trade show booths if you a unique element that will drive word of mouth. There are many options that might cause such a result. The very first is to have something excellent to offer. If you a something that shows well and will grab attention from a long way away, then the product itself might become the selling point.

However, there are many other ways you can contact your online visitors without having something produced by your company to display that’s big, tangible, and distinctive from a long way away. Products like robots or statues can work wonders for differentiating your display. The key is to have an easy reference point. If your unit for a trade show is the only person with a large pink gorilla out front, it will be easy for people to find you.

Lesson 3: Identity Is Key

You have one advantage that the casinos lack: you are offering a product that is completely different from your competitors. You share an industry, but there is something that making you tangibly completely different from the companies around you. In Sin city, every casino offers wagering; it’s the atmosphere (and in some cases, the amenities) that vary. Use your role in your favor. If you know that you will be immersed in a very unique display opportunity, highlight your product even more. If you’re the only person at the convention promoting your exact item, then you want to become known for that item. Become the go-to specialist on what your product works with all the other products there.

A unit for a trade show isn’t a casino, but by thinking like a casino developer, you can help your product stand right out of the crowd. Keep yourself defined from those around you, and you can shine – even when ornamented with close competitors.

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